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Redtiger

TVC Concepts

For Amazon Ads

by DN_G+

Friends Having Fun_edited_edited.jpg

Target Market

Region:  North America

Demographic:  20-55yo drivers, more males

Period:  Q2 & Q3 2025​​

Objectives

  • Compelling narrative befits product and captures the audience.

  • Engaging sound, visuals, and characters captivate the audience.

  • Content highlights exceptional features of Redtiger cams.

  • One-of-a-kind creativity with extensive PR & marketing potential.

  • All concepts are effective with or without IP / celebrity licensing.

Funny TVC Concepts

Drive With Confidence

With the camera panning across a multi-car accident scene, next to a group of angry drivers arguing who's at fault and who did what, our guy, appearing as a charming corporate executive in a fancy suit that is so out of place, elegantly sips coffee (white foam mustache) under the sunset while lounge sitting on a tire like a movie star in slow motion, making the approaching officers' heartbeat stop for a sec, and provides 4K wide angled footage of the accident with sound from Redtiger dashcam app. Next, he turns to the camera and confidently narrates Redtiger's outstanding features. -Drive with confidence, Redtiger. 

___________

在一个多车连撞现场，一群人为谁犯了错而吵成一团，可帅哥高管主角却在一旁夕阳下闲坐于一个轮胎上悠闲地啜饮着咖啡，把前来问询的官员都迷到心跳漏一拍，原来他这么翩翩风度又自信是因为他的Redtiger用4K又有声地记录下事故的所有前后细节并在app上详细回放。

  • 亮点：小品化加美男计、反差对比、风格突出、记忆深刻。

Show In The Rear

Driver comes into a parking lot to have food, and gets intrigued by a seemingly sexy woman fixing her stuff behind the rear of his car. He monitors on the Redtiger cam feed what she is doing, and gets flabbergasted as she turns out to be a man in a wig with mustache. He deletes the footage on the Redtiger app in awkwardness.

___________

​主角泊车于停车场来吃午饭，被在他车后的“性感背影”之女性而吸引，并通过Redtiger后视feed观看对方的行动。结果冲击性地，性感女郎转身露出真面目，让他震惊地发现原来对方是位假发男。他面无表情地把Redtiger app上录下的视频删去。

  • 亮点：小品化、内容吸引人、反差对比、记忆深刻。

Emotional / Family TVC Concepts

Thanks Dad, Thanks Redtiger

Woman poignantly narrates how her dad is always there for her -- when driving her as a kid to ballet and talking about checking surroundings on Redtiger feed, saving her after seeing on the rear dashcam feed of her being surrounded by guys as she wanted to get off far from school as a rebellious teenager, and reminding her to check the cam feed despite her getting impatient of him repeating the same thing. But now being an adult driving on her own at night, she feels safe with Redtiger monitoring the surroundings as she checks the feed, "just like if dad were here." Then her dad suddenly jumps into the car and says "the cam is set? Good girl!" and she says "thanks dad, thanks redtiger."

___________

女主角深情地讲述父亲与Redtiger守护在她身边的故事 -- 小时候父亲架配有Redtiger的车载她去芭蕾课、从Redtiger车后视看到她被他人欺负时救她于水火之中、在她学车时虽然她不耐烦但还是强调要好好使用Redtiger功能。现在，她作为独立女性在晚上驾车，因为有Redtiger感到安心，就好像父亲仍与她同在。突然父亲进入车内说 "the cam is set? Good girl!" 她回 "thanks dad, thanks redtiger."

  • 亮点：感人故事又有小笑点，父女档最大化受众，经情感将品牌植入人心。

The Best Dashcam

When our guy is resting in his car parked by the street, a car speeds past leaving security chasing far behind, who couldn't catch the speeader's plate number and car features, so has to reverse back to ask for help from our guy, whose Redtiger dashcam footage shows the speeder's plate number, dent on its trunk, and a doge looking out from its rear window in sharp detail. Security asks his name to thank him for helping out using the best dashcam, and our guy replies: "my name, is Redtiger."

___________

主角在路旁休息，一车飞速路过，跟随但大大落后的安保倒退回来向主角寻求帮助，主角便秀出Redtiger app上清楚记录下来的逃逸车之车牌、车身凹洞、后窗露脸的狗狗。安保感谢主角用最棒的dashcam提供帮助并询问他的名字，主角回答他的名字是Redtiger。

  • 亮点：小品化，展示实用场景、品牌名印象深刻。

Other TVC Concepts

What's Their Hobby?

Unbeknown to the young couple who thought that their parents like taking afternoon walks in the neighborhood, their parents instead love driving around the beach casually to observe in 4K of young hot bodies via Redtiger cams and zooming in on the recorded footage in Redtiger app, with the footage later found by the young couple in surprise "shall we... hit the beach?"

___________

年轻夫妻以为他们的父母喜欢下午散步，可他们父母实际热爱开车逛于海滩区域，通过高清的Redtiger cam欣赏养眼的帅哥美女，即使视力不好也能在app里放大画面。年轻夫妻惊讶地发现了海滩视频也激起了他们去海滩的兴趣。

  • 亮点：小品化，帅哥美女养眼、多年龄受众。

Safe Journeys, Fond Memories

Despite concerns from their daughter and her husband, older middle-aged couple goes on a marvelous road trip in a van equipped with Redtiger cams to drive safe and also to record, edit, and livestream the magnificently exciting moments on the trip. (protagonists could be changed to other demographics, e.g. bachelorette group)

___________

尽管他们的女儿和其丈夫许有担心，中年夫妻架着装配有Redtiger cams的van开启了一趟绝妙的行路之旅，并用Redtiger记录、剪辑、直播他们旅途中美丽和激动的瞬间。(可改为其他背景的主角如单身女团婚前之旅)

  • 亮点：目标人群熟悉的内容主题，景色美丽养眼、灵活贴近多类受众，全功能宣传。

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