Hisense
TVC Concepts
For Amazon Ads
by DN_G+
Target Market
Region: North America + UK + Europe
Demographic: 20-55yo pursuing quality of life
Period: Q2 & Q3 2025
Objectives
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Compelling narrative befits product and captures the audience.
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Engaging sound, visuals, and characters captivate the audience.
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Content highlights exceptional features of Hisense products.
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One-of-a-kind creativity with extensive PR & marketing potential.
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All concepts are effective with or without IP / celebrity licensing.
007 Themed Concepts
007 Iconic Collage
Create strong association between the 007 IP and Hisense TV with a collage sequence of high artistic sense that resembles classic 007 cinematic openings.
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延续007系列经典的开片序列之风格创作的，由2D动画、剪影、虚实转换等表达形式呈现007和品牌元素并结合007风格之音乐的，将Hisense品牌、产品和007之IP感性而有机地结合的艺术短片。
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亮点：IP强结合、艺术化、风格突出、记忆深刻。
Best In The Show
007 and Bond Girl fight 2 bad guys in a choreographic manner after their romance is interrupted, in front of the Hisense TV, which is the center piece in the room and playing a sequence of EU countries.
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Hisense电视固定居中，围绕着电视，舞蹈般又带点滑稽的精彩打斗发生于坏蛋和浪漫感十足的007+邦女郎之间，辅以慢拉进镜等表现技巧和007风格之音乐，营造出“美妙的疯感”。
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亮点：品牌/产品烙印、风格突出、IP强人物、内容讨喜。
Fallout Themed Concepts
Captivated
The dad of "Lucy" prevents the youths from going out of their Vault saying that it is too dangerous outside, but suprisingly finds Lucy captivated by the showings on an ancient tech "Hisense TV".
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Fallout世界中Vault 33的区长以外面太危险为理由阻止一群年轻人离开Vault玩乐，却发现他的女儿Lucy不在群体中，而是在被她从古物堆中翻出修好的Hisense电视展现的核战前世界之美好深深打动，并被之启发而决定离开Vault去将美好的世界重建。
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亮点：故事化，贴合IP背景和欧洲社会现状，主旨升华贴合品牌branding，IP粉丝喜爱。
Soul Touching
Two groups are ready to fight each other in the desolate Fallout world, only to be mesmorized, moved to tears and called to peace by showings on an ancient tech "Hisense TV" after accidentlly stepping on the remote.
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在Fallout的地上世界两个敌对团体冲向对方就要开打时，一人不小心踩到Hisense电视的遥控器，站立于古物堆边的Hisense电视随即呈现出核战前欧洲的美好景象和音乐，使两队摈弃前嫌、握手言和（表演风格略带滑稽夸张）。
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亮点：小品化，贴合IP背景和欧洲社会现状，主旨升华贴合品牌branding，IP粉丝喜爱。
Cheering Sports Themed TVC Concepts
Let's Go!!!
Switch into different sports scoring with booming"let's go!!!" when the ball changes from soccer, to bassball, to volleyball, to basketball as it gets passed in the air across different fields between players, ending with scoring of whichever sport the target market loves, meanwhile after each sport's scoring shows someone using Hisense product shouting "Let's Go!!!" as they celebrate the scoring.
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通过飞跃空中和场地的球的得分和传接在不同类运动间转换，并剪接使用海信产品的画面，伴有得分的"Let's Go!!!"的叫喊，由充满动感力的视觉和听觉使观众多巴胺激升，从而在各自喜爱的运动得分和有良效的海信产品间形成正面联结的心理效果，并经多样运动的出现使广告适应全球市场。
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亮点：感染力强、目标人群广、正面心理效果、全品宣传。
Empower Life
A soccer loving kid grows up on a street by watching soccer on Hisense tv of the local restaurant => practice soccer => getting ice cream from Hisense freezer at the local shop => practice soccer => having food cooked with Hisense microwave at the school canteen => practice soccer => sleeping while dreaming about soccer and mom turns on Hisense aircon => ending with whole street watching him score in a soccer match on Hisense TV. The kid grows up bigger in each scene.
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热爱足球的男孩在街坊的关爱中长大：看餐厅海信电视上的球赛 => 练习足球 => 从小卖铺的海信冰柜中拿冰淇淋 => 练习足球 => 在学校食堂里吃海信微波炉热好的食物 => 练习足球 => 妈妈为睡觉时梦到足球的他打开海信空调 => 全街坊聚集一堂并为海信电视上在球赛得分的他欢呼。
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亮点：强激励感、贴近观众、正面心理效果、全品宣传。
Family Sports Themed TVC Concepts
There With You
Bigger brother says to his sad little brother "I'm always there with you, just like hisense" and leaves home to play in soccer tournament. Little brother watches bigger brother's matches on Hisense TV to practice after him, and gets motivated when using Hisense fridge, aircon, and microwave feeling that his bigger brother is there with him. Ends with bigger brother coming home to watch his little brother winning a soccer match on Hisense TV with parents.
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哥哥离家去参加足球联赛时告诉小弟“就像海信，我一直与你同在”。小弟在海信电视观看哥哥的比赛并学习技巧，又在使用冰箱、冷气、微波炉等海信产品时感觉受到哥哥的鼓励而努力练习。最后哥哥休假回家与父母看海信电视上小弟赢得足球比赛。
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亮点：引人入胜故事化、强激励感、贴近观众、全品宣传。
There With Us
Brother and sister fight over watching soccer match or pop dance group on Hisense TV, but always end up watching both programs together and help each other practice dance moves and soccer skills, as their parents are away busy doing work and their family has to move around the world. Each time they move and the season changes, they occur to have grown bigger and they also use Hisense fridge, aircon, microwave etc., as if Hisense takes care of them instead of their parents. Ends with both of them scoring at soccer matches and do the same dance move to celebrate, as their family also celebrate with that dance move at home watching them.
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因父母在外工作繁忙且需要到处搬家，双胞兄妹在家争吵用海信电视看韩团舞还是足球赛，但总是一起又看团舞又看球赛并互相帮助练习舞蹈和足球技术。每次搬家、季节变换兄妹都长大一分，并也使用冰箱、冷气、微波炉等海信产品。最后兄妹各自在球赛进球并用同样的舞蹈庆祝，而在海信电视看到他们进球的家人也用同样舞蹈庆祝。
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亮点：引人入胜故事化、剧情感人、贴近观众、全品宣传。
Funny Sports Themed TVC Concepts
Focus On The ball #1
"Modern Family" style comedic story episode 1:
Mom: "Tyler, show your dad the soccer camp vid. Let him help"
Dad: "Soccer? I got the Hisense 98 inch TV to watch football!"
Mom leaves home saying: "Soccer is the hotter kind of football honey, love you guys!"
Dad "What? I can't…"…"ohhh"
Tyler starts playing soccer camp vid, where a group of hot soccer moms are cheering, jumping, and saying hi to the kid.
Tyler"Dad, we watching?"
Dad "Yeah we watching. Give me the remote"
Dad grabs a beer and rewinds to the scene of soccer moms jumping.
Tyler "Dad why rewind?"
Dad "gotta focus on the ball"
TV shows a hot mom excitedly kicks the soccer ball back at a hot muscular male soccer trainer.
Tyler has a "this is unbelievable" look on his face.
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摩登家庭风格的小喜剧第一集：泰勒妈让泰勒爸看足球视频帮泰勒练球，泰勒爸回呛他买海信98寸电视是为了看橄榄球，可在泰勒妈离家而泰勒播放足球营视频后立马被画面上性感的足球妈妈团吸引住，并控制遥控器。
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亮点：小品化、风格讨喜、目标人群广、品牌与运动与受众产生独特联结、记忆深刻。
Focus On The ball #2
"Modern Family" style comedic story episode 2:
Mom comes home and sees Dad watching soccer by himself, and Tyler is absent.
Mom "Guys how is…Where is Tyler?"
Dad "…Ugh…"
The hot soccer moms pop up on screen again. But then half naked hot male soccer instructors appear.
Mom "huhhughhaahhh hold my soccerolli, everything IS bigger on the Hisense 98 inch TV" while throwing bag onto Dad.
Dad "heyyy!"
Tyler comes out saying "Let's go see the FIFA Club World Cup, the whole camp is going!"
Mom and Dad trade a "sure why not" kind of look at each other.
Next it's in the stadium and the hot soccer moms appear again.
"Hi Tyler's dad" "Hi" "Hiiii Tyler"
Mom "OK enough give me the camera"
Mom grabs the camera from Dad and zooms in on soccer players running but quickly switches to players changing clothes and massaging on the bench.
Dad "that's what you got?" (as the image pulls out from the TV screen showing the recording that the family is watching at home)
Mom smirks "gotta focus on the ball"
Tyler has a "this is unbelievable" look on his face.
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摩登家庭风格的小喜剧第二集：泰勒妈回家发现泰勒爸独自在看足球营视频而泰勒不知所踪，在性感足球妈妈团出现于画面上时本想数落泰勒爸，却被之后出现的性感足球男教练卷走了心，惊呼海信大电视真的让所有东西都变大。爸妈同意了突现的Tyler要去世俱杯的请求。画面转到球场，性感足球妈妈团又出现打招呼，泰勒妈一把抢过泰勒爸手中的摄像机去拍场上的性感球星们。
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亮点：小品化、风格讨喜、目标人群广、品牌与运动与受众产生独特联结、记忆深刻。