Ulike
TVC Concepts
For Amazon Ads
by DN_G+
Target Market
Region: Mainly United States & Amazon shoppers
Demographic: 85% female + 15% male of hair awareness
Period: March 2025 Launching
Objectives
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Compelling narrative befits product and captures the audience.
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Engaging sound, visuals, and characters captivate the audience.
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Content highlights features of product or elevates branding.
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One-of-a-kind creativity with extensive PR & marketing potential.
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All concepts are effective WITH OR WITHOUT IP licensing.
Concepts (Potential IP = Legally Blonde)
Secret Weapon
007 and Bond Girl fight 2 bad guys in a choreographic manner after their romance is interrupted, in front of the TCL TV, which is the center piece in the room and playing a sequence of EU countries.
TCL电视固定居中，围绕着电视，舞蹈般又带点滑稽的精彩打斗发生于坏蛋和浪漫感十足的007+邦女郎之间，辅以慢拉进镜等表现技巧和007风格之音乐，营造出“美妙的疯感”。
= 亮点：品牌/产品烙印、风格突出、IP强人物、内容讨喜。
Sensually Smooth
Sensual female voice over + motion sequence mixing the prodct and objects that are smooth to create and reinforce a connection between the product and "smoothness" via poetic sensibility with visually and audibly captivating content.
TCL电视固定居中，围绕着电视，舞蹈般又带点滑稽的精彩打斗发生于坏蛋和浪漫感十足的007+邦女郎之间，辅以慢拉进镜等表现技巧和007风格之音乐，营造出“美妙的疯感”。
= 亮点：品牌/产品烙印、风格突出、IP强人物、内容讨喜。
Fallout Themed Concepts
Captivated
The dad of "Lucy" prevents the youths from going out of their Vault saying that it is too dangerous outside, but suprisingly finds Lucy captivated by the showings on an ancient tech "TCL TV".
Fallout世界中Vault 33的区长以外面太危险为理由阻止一群年轻人离开Vault玩乐，却发现他的女儿Lucy不在群体中，而是在被她从古物堆中翻出修好的TCL电视展现的核战前世界之美好深深打动，并被之启发而决定离开Vault去将美好的世界重建。
= 亮点：故事化，贴合IP背景和欧洲社会现状，主旨升华贴合品牌branding，IP粉丝喜爱。
Inspire Greatness
Two groups are ready to fight each other in the desolate Fallout world, only to be mesmorized, moved to tears and called to peace by showings on an ancient tech "TCL TV" after accidentlly stepping on the remote.
在Fallout的地上世界两个敌对团体冲向对方就要开打时，一人不小心踩到TCL电视的遥控器，站立于古物堆边的TCL电视随即呈现出核战前欧洲的美好景象和音乐，使两队摈弃前嫌、握手言和（表演风格略带滑稽夸张）。
= 亮点：小品化，贴合IP背景和欧洲社会现状，主旨升华贴合品牌branding，IP粉丝喜爱。